Certificate in Digital Marketing

In this course, students will learn how to use digital marketing tools and techniques to generate leads and build a strong brand presence online. The course will cover essential topics such as social media marketing, email marketing, leveraging AI tools, and marketing digital brands. Students will gain a solid foundation in digital marketing theory and develop practical skills to help them plan, implement and measure effective digital marketing campaigns.

Module 1: Introduction to Digital Marketing

• Definition of Digital Marketing
• Benefits of Digital Marketing
• Types of Digital Marketing
• Importance of Digital Marketing for Business

Module 2: Online Lead Generation

• Understanding the Sales Funnel
• Strategies for Lead Generation
• Landing Pages and Forms
• Lead Magnets and Content Marketing

Module 3: Social Media Marketing

• Overview of Social Media Platforms
• Developing a Social Media Strategy
• Creating Engaging Content
• Advertising on Social Media

Module 4: Email Marketing

• Introduction to Email Marketing
• Creating Email Campaigns
• Email List Building
• Measuring Email Marketing Performance

Module 5: Podcasting

• Introduction to Podcasting
• Planning and Developing a Podcast Strategy
• Recording and Producing a Podcast
• Promoting and Measuring Podcast Performance

Module 6: Leveraging AI Tools

• Introduction to Artificial Intelligence
• AI Tools for Digital Marketing
• Use Cases for AI in Digital Marketing
• Benefits and Risks of AI in Digital Marketing

Module 7: Marketing Digital Brands

• Defining Digital Brands
• Branding Strategies for Digital Brands
• Managing Online Reputation
• Branding for Different Channels

Bonus module: Measuring Digital Marketing Performance

• Key Metrics for Digital Marketing
• Analytics Tools for Digital Marketing
• Interpreting and Acting on Analytics Data