Overview

The MSc in Strategic Marketing is designed for students and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.

The Advanced Entry route programme is available to students that already hold relevant experience and a recognised Postgraduate Qualification (PgD) in Marketing or an equivalent qualification.

The programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You’ll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers.

Stage 1 ( 12 months ) – Gain The Post Graduate Degree

• Contemporary Issues and Principles of Marketing (20 credits)
• Consumer Behaviour and Market Communications (20 credits)
• Digital and Social Media Marketing (20 credits)
• Contemporary Challenges and Strategic Marketing (20 credits)
• Strategic Brand Management (20 credits)
• Marketing Research Project (20 credits)

Stage 2 Dissertation- 6months- Gain the MSc Title

The Advanced Entry route programme consists of a Research Methods module and a Consultancy Project Report on a related topic of your choice, making it a popular option for individuals committed to developing their careers in senior management.

Research Methods – including Research Proposal

The programme begins with Induction and Research Methods webinars, which enable you to finalise your proposal for your project.

Consultancy Project Report

The Consultancy Project Report module provides the opportunity for students to examine an area of particular interest within an appropriate organisational context. The module is designed to make a major contribution to professional and intellectual development, through enabling students to demonstrate their capacity for sustained independent thought, learning and critical reflection.

The purpose of this programme is to deliver a practical and realistic solution to a business-related strategic challenge, which in turn is supported by appropriate reference to theoretical and conceptual analysis. Students will evidence this by producing a Consultancy Project Report.

The Consultancy Project Report is delivered and assessed by our UK based academic team using our virtual learning platform and direct support from your allocated supervisor.

The MBA Advanced Entry route takes approximately 6 – 9 months to complete working with the support of your dedicated supervisor for the final Consultancy Project Report module.

Support

We want students on our programme to have the support they need to make the most of their investment in their own future.

You will receive excellent support from our academic team, including your programme manager and your dedicated supervisor who will be with you every step of the way.

The  Advanced Entry route programme is offered to students that already hold relevant practical hands-on management experience and a recognised L7 – Postgraduate Qualification (PgD) in Marketing or an equivalent qualification.

Award and Graduation Ceremony

On successful completion of the programme, the student will be awarded the degree of ‘Master of Business Administration’ from the University of Buckingham. Students will also have the opportunity to attend the graduation ceremony in UK.

Entry requirements, Fees and Intakes

Students wishing to join the course must provide the following supporting documents:

• A relevant Level 7 Postgraduate Diploma such as Level 7 Diploma in Risk Management (students need to submit both certificate and transcript on application)
• A Bachelor’s degree or equivalent or higher qualification
• A copy of your valid photo ID
• A Statement of Purpose
• An updated Curriculum Vitae (minimum of two years’ work experience at graduate level in either a managerial or professional capacity; list job responsibilities for each role; two references – academic and professional)

English Requirements

We recognise the following evidence of English language proficiency.

• A level pass in English.
• Award of Bachelor’s degree which was studied and assessed in English
• IELTS with an overall score of 6.0 with at least 5.5 in each component.
• TOEFL with a score of 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing (including Home Edition)

In addition to the above requirements, all applicants will be required to have a live virtual interview with a staff member of London Graduate School.
Details of these arrangements will be sent subject to your successful application.

Fee: £4,550

Duration: 18months