Postgraduate Degree in Strategic Marketing

The objective of the Postgraduate Qualification in Strategic Marketing is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Entry requirements

For entry unto the program, learners must possess:

• An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
• Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
• Learners must be 21 years old or older at the beginning of the course
• English requirements: If a learner is not from a majority English-speaking country must provide evidence of English

Equivalences

The program is at the same level as master’s degrees. However, they are shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters programme.

Progressions

The qualification enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing.